Anvil Knitwear Unveils 'Message From Earth: Organic Matters' Digital Short at Farm Aid: 25 Growing Hope for America Concert

“Message from Earth: Organic Matters” Digital Short Latest in Anvil’s Consumer Education Efforts to Support Organic Cotton Farmers

NEW YORK, October 04, 2010 /PRNewswire/ — Anvil Knitwear, a leading manufacturer of sustainable apparel, premiered a digital short at Farm Aid 25: Growing Hope for America Concert at Miller Park in Milwaukee on October 2, as part of its sponsorship of the event. The thought provoking video educates consumers about the impact of pesticide use on the environment and farmers and encourages consumers to support organic farmers.

“As the largest buyer of US grown organic cotton, Anvil has made a commitment to double the amount of organic cotton acreage in the United States. The Message from Earth: Organic Matters digital short unveiled this weekend at Farm Aid is our latest initiative to reach both farmers and consumers and educate on the benefits of organic farming,” said Anthony Corsano, Anvil Knitwear CEO. “We believe that if farmers and consumers alike understand the impact of organic farming practices, they will make better choices."

In 2008, the company launched TrackMyT, an interactive website that chronicles and brings to life the complete journey and environmental impact of a t-shirt, from cotton-seed to consumer, allowing users to interact with the farmers behind Anvil’s products. And, in 2009, Anvil launched its AnvilSustainable™ tee which supports farmers converting from conventional to organic farming practices. Farm Aid tees made by Anvil are available at the concert and online at www.farmaid.org/.

On the heels of Farm Aid, Anvil Knitwear will participate this week in the Texas Organic Cotton Marketing Cooperative’s Fall Field Day where the company will officially announce its renewed commitment to members of the cooperative, enabling farmers to grow more acreage of organic cotton or transition their crops to organic.

This is the second year in which Anvil has sponsored Farm Aid, a non-profit dedicated to supporting family farmers. Farm Aid board members Willie Nelson, Neil Young, John Mellencamp and Dave Matthews will headline the October 2 event, along with Kenny Chesney, Norah Jones, Jason Mraz and other acts.

Anvil’s digital short is also available on Farm Aid’s YouTube channel and was shown on site at the concert at brand’s product showcase.

About Anvil Knitwear

Anvil Knitwear, Inc., a socially and environmentally responsible manufacturer of sportswear and accessories, is a leader in the sustainable apparel industry with its AnvilOrganic®, AnvilRecycled™ and AnvilSustainable™ brands. Anvil was recently ranked the world’s sixth-largest organic program and the largest domestic purchaser of U.S.-grown certified organic cotton. Anvil offers 17 affordable eco styles made from a variety of fibers such as certified organic cotton, transitional cotton, recycled cotton, and recycled PET bottles and blends in addition to its over 100 traditional styles.

For more information, please visit www.anvilknitwear.com and www.anvilcsr.com.

About Farm Aid

Join the Farm Aid conversation on Twitter at www.twitter.com/FarmAid. For more information about Farm Aid, visit www.farmaid.org.

Farm Aid's mission is to build a vibrant, family farm-centered system of agriculture in America. Farm Aid artists and board members Willie Nelson, Neil Young, John Mellencamp and Dave Matthews host an annual concert to raise funds to support Farm Aid's work with family farmers and to inspire people to choose family-farmed food. Since 1985, Farm Aid, with the support of the artists who contribute their performances each year, has raised more than $37 million to support programs that help farmers thrive, expand the reach of the Good Food Movement, take action to change the dominant system of industrial agriculture and promote food from family farms.