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Amway Global and ARTISTRY® partner with the Miss America Organization for the next two years

ADA, Mich., January 26, 2010 /PRNewswire/ — Amway Global is proud to announce that ARTISTRY® Skin Care and Cosmetics, beauty power brand of Amway Global, is the Official Skin Care and Cosmetics Provider of the Miss America Pageant. Artistry will hold the title for both the 2010 and 2011 Miss America Pageants. The sponsorship will also give the Miss America Organization the opportunity to work with the entire Amway Global family of brands.

“Partnering with the Miss America Organization is an incredible opportunity for us,” said Jori Hartwig, Vice President of Marketing at Amway Global. “As a leader in prestige beauty, Artistry is dedicated to helping women of all ages feel confident that they’re putting their best face forward every day. We’re excited to introduce this brand to the Miss America contestants and look forward to showing them how it can let their inner beauty shine through on their big night.”

The Artistry scholarship, sponsored by Amway Global, will also allow women to shine, but in a different way.  The Miss America Organization is one of the nation's leading achievement programs and the world's largest provider of scholarship assistance for young women. The Artistry Scholarship was created to empower American women to help achieve their personal and professional goals.

“I take so much pride in introducing this partnership with Artistry. I’m excited to see the great things that are going to happen in years to come,” said Katie Stam, Miss America 2009.

About Artistry

Artistry is a global leader in prestige beauty, offering unprecedented skin care solutions backed by dermatologist testing, the most advanced science, unparalleled proof of performance, and personalized service unmatched by any beauty counter in the world. Artistry generates more than $1 billion in annual global sales and has been one of the world's top five best-selling prestige beauty brands for more than ten years.*

About Amway Global

Based in Ada, Mich., Amway Global is part of the Alticor group of companies, founded by the DeVos and Van Andel families. Alticor Inc. is led by Steve Van Andel, Chairman, and Doug DeVos, President. Global sales for the Alticor group of companies, which include Amway, Access Business Group, LLC, Alticor Corporate Enterprises (ACE), and Amway Global (formerly Quixtar), reached $8.2 billion in fiscal 2008.

*Based on Euromonitor studies of 1998-2007 global retail sales of facial skin care and colour cosmetics.