CRÈME LUXURY COMBATS INTRINSIC CAUSES OF SKIN AGING WITH INDUSTRY LEADING TECHNOLOGY

ARTISTRY Crème LuXury Introduces a New Era of Anti-Aging Skin Care, Helping Skin Act Up To 15 Years Younger

Ada, Mich., September 24, 2010 /PRNewswire/ — It’s not just external factors, such as UV exposure and free radicals, that cause our skin to age, there are also processes within our bodies that contribute to skin aging. The scientists at the ARTISTRY Center for Skin Health Research have dedicated countless hours researching extrinsic and intrinsic combatants of the skin. Their findings have led to a new understanding of how skin ages and the production of a crème that can help skin act up to 15 years younger. So after decades of trying to find the fountain of youth, ARTISTRY® Skin Care and Cosmetics may have done so with the creation of Crème LuXury!

ARTISTRY Crème LuXury uses CellEffect technology to produce visible results and skin that acts up to 15 years younger. In a clinical study, women reported incredible results:

  • 93% experienced smoother skin
  • 88% experienced a youthful glow
  • 84% experienced a more radiant complexion
  • There were also reductions in the appearance of fine lines and wrinkles, and skin felt firmer and lifted.

ARTISTRY Crème LuXury offers defense and restoration against intrinsic causes of aging by energizing the skin. As we age, the energy in our facial skin decreases, but Crème LuXury works to gain back that energy and correct the visible signs of aging, such as fine lines, wrinkles, dryness and loss of elasticity.

Advanced technology guided by innovative science led to the creation of this ultra-premium, anti-aging facial crème, which features patent-pending ARTISTRY CellEffect technology. CellEffect is a proprietary technology that optimizes the power of cardiolipin, worth 30 times its weight in gold. There are lipids naturally found in the skin that are critical to adding energy, one of which we were able to recreate and use in Crème LuXury to help users replace lost lipids. Cardiolipin helps ensure maximum absorption of Crème LuXury’s key ingredients and helps skin renew itself.

In addition to CellEffect technology, Crème LuXury revitalizes the skin with ingredients, such as exclusive NUTRILITE® Spinach Extract, L-Carnosine and Roxisomes®. It is recommended for use during morning and night beauty regimens, after cleansing and toning. Crème LuXury helps impact all areas of skin aging, helping skin act up to 15 years younger. It’ll energize the skin, help repair the signs of accumulated damage, replenish and restore skin to its natural efficiency, and protect skin to help prevent future damage caused by the environment.

“We’re so proud of this addition to the ARTISTRY anti-aging skin care line. Crème LuXury is the most technologically advanced and effective ARTISTRY formula for younger looking skin, and it highlights our position as one of the top five best-selling prestige beauty brands*.” comments Jori Hartwig, Vice President of Marketing for Amway North America. “Crème LuXury is the direct reflection of the ARTISTRY brand’s industry leading skin care research and technology development. We’ve literally leaped over industry standards with this product!”

ARTISTRY Crème LuXury has a retail cost of $340 and can be purchased through an Amway Independent Business Owner or by visiting www.amway.com/cremeluxury. For more information on ARTISTRY Skin Care and Cosmetics, visit www.artistrybeauty.com.

ABOUT ARTISTRY

The ARTISTRY brand is a global leader in prestige beauty, offering unprecedented skin care solutions backed by dermatologist testing, the most advanced science, unparalleled proof of performance, and personalized service unmatched by any beauty counter in the world. ARTISTRY generates more than $1 billion in annual global sales and has been one of the world's top five best-selling prestige beauty brands for more than ten years.*

ABOUT AMWAY

Based in Ada, Mich., Amway is part of the Alticor group of companies, founded by the DeVos and Van Andel families. Alticor Inc. is led by Steve Van Andel, Chairman, and Doug DeVos, President. Global sales for the Alticor group of companies, which include Amway, Access Business Group, LLC, and Alticor Corporate Enterprises (ACE), reached $8.4 billion in fiscal 2009.

*Based on Euromonitor studies of 1998-2007 global retail sales of facial skin care and colour cosmetics.