John Tesh and Amway Global Launch Intelligence For Your Life Brand
Are You Choosing Intelligently? Enter the “Show Us Your Breakfast Photo Contest” and Win a John Tesh VIP Experience Concert Package!
ADA, Mich., April 19, 2010 /PRNewswire/ — Amway Global and John Tesh are introducing a new line of products under the same brand as Tesh’s Intelligence For Your Life™ radio show. The line will embody the same philosophy as the show, “Simple Improvements for Better Living,” and will offer products and services that provide simple, common-sense ideas to encourage people toward a healthy, mind, body, and spirit.
“John Tesh has spent a lifetime gathering small but impactful ideas that can help people make big improvements to their overall well-being, and that’s why he has such a tremendous fan following,” says Steve Lieberman, Managing Director of Amway Global. “Our mission at Amway Global is to help people live better lives so we believe we are the perfect partner to help bring the Intelligence For Your Life brand to life. We’re very excited to launch these products, introducing his many fans to our business and our many Independent Business Owners to this brand.”
“I am thrilled to have found in Amway Global a partner that is committed to helping people improve their lives and achieve their full potential,” says John Tesh. “I’ve been working with Amway Global for more than a year now and am continuously amazed at the synergies between its business and the Intelligence For Your Life brand. I have no doubt that this partnership will yield many great products that people can put to practical use to improve their quality of life.”
The first Intelligence For Your Life products fall within a Healthy Snacking category that reflects Tesh’s personal passion for healthy eating, as well as Amway Global’s commitment to helping people achieve optimal health.
Intelligence For Your Life Healthy Snacking offers snacks that feature natural, uniquely healthy ingredients, such as Steel-cut Oat Bars, Almond Nut Bars and Almond Clusters. Steel-cut oatmeal is an excellent source of natural fiber. Almonds also are an excellent source of natural fiber as well as a healthy, filling snack. The collection features sweet and salty flavors that use natural sweeteners like brown rice syrup and honey.
Intelligence For Your Life products are sold exclusively through Amway Global Independent Business Owners and can be purchased at intel4yourlife.com.
To celebrate the new product line — and the fact that there’s usually room for improvement in our food choices — Amway Global is launching the line with the “Show Us Your Breakfast Photo Contest.”
Snap a picture of your breakfast and submit it between April 19 and May 10, 2010, for John Tesh to judge. The person with the worst breakfast shot, as determined by John, will win a trip to the John Tesh concert closest to their hometown.
They’ll also win a John Tesh VIP Experience concert package, which includes:
- Private dinner before the show.
- Meet and greet with John Tesh.
- Personal photo session with John, with autographed picture.
- The best seats in the house, with exclusive sound-check access before the show.
About Amway Global
Based in Ada, Mich., Amway Global is part of the Alticor group of companies, founded by the DeVos and Van Andel families. Alticor is the parent company of Amway Corporation, Access Business Group LLC and Alticor Corporate Enterprises. The company offers consumer products and business opportunities, as well as product development, manufacturing and logistics services in more than 80 countries and territories worldwide. The company reported annual sales of $8.4 billion for the year ending December 31, 2009.
About John Tesh
John Tesh is known as a leading and respected figure in the entertainment and broadcasting industries. In 1996, after 10 years as co-host of "Entertainment Tonight," he surprised many by leaving the highly visible position to pursue his career as a fulltime musician. Since then, Tesh has also become one of the most successful syndicated radio show hosts in the country with "The John Tesh Radio Show: Music and Intelligence for Your Life." Heard on over 300 stations by over 8 million people nationwide, listeners tune into the syndicated radio show to learn about simple suggestions and innovative products that will help to bring personal joy and satisfaction into their daily life. Tesh has recorded more than 40 music CDs, three DVDs, and is author of three books, including "Intelligence for Your Life: Powerful Lessons for Personal Growth."