AMWAY GLOBAL COMBINES NEW PRODUCTS WITH OLD FAVORITES TO LAUNCH LEGACY OF CLEAN
Legacy of Clean Offers Planet Positive Cleaning Products that Perform with Less Harm
Ada, Mich., (September 15, 2009) /PRNewswire/ — Expanding upon its legacy as a home care leader, Amway Global shines up its home and laundry care offerings by launching the LEGACY OF CLEAN™ line. LEGACY OF CLEAN is a PLANET POSITIVE™ brand consisting of new products and some reformulations of long-time favorites.
"The creation of the LEGACY OF CLEAN brand allows us to expand on our already high-performing, environmentally-sensitive offerings while also bringing all of our home and laundry care products under one consistent brand that reflects the history, performance and focus of these products," explained Jori Hartwig, Vice President of Marketing for Amway Global. The LEGACY OF CLEAN brand will better represent the performance and safety of Amway Global's home and laundry care formulas, most of which were environmentally sensitive far before eco-conscious products became popular.
Many LEGACY OF CLEAN products are recognized by the U.S. Environmental Protection Agency's Design for the Environment program. Amway has more than 50 years of experience in manufacturing environmentally responsible home cleaning and laundry care products. In 1959, Amway became one of the first companies to produce a high-performing, earth-sensitive cleaner called Liquid Organic Cleaner (L.O.C.®), which is still part of Amway's product offering.
The LEGACY OF CLEAN line includes everything from laundry detergents to surface cleaners to dishwashing detergents and more. The products have been designed to do their job, yet are safe for your home, your family, and the earth when used as directed. LEGACY OF CLEAN promotes the highest performing formulas, while still using biodegradable ingredients and recyclable packaging. Concentrated formulas allow for minimal water, energy and waste usage.
ABOUT LEGACY OF CLEAN
LEGACY OF CLEAN™ is an Amway Global home care brand with PLANET POSITIVE™ products. Its products are focused on stewardship of the earth and performance that meets today's high standards. LEGACY OF CLEAN packaging is made of 25 percent post-consumer recycled plastic. It's recyclable and in some cases reusable with economical concentrated refills. LEGACY OF CLEAN products are sold through Amway Global Independent Owners and online at www.AmwayGlobal.com. To learn more, visit www.LegacyofClean.com.
ABOUT AMWAY GLOBAL
Based in Ada, Mich., Amway Global is part of the Alticor group of companies, founded by the DeVos and Van Andel families. Alticor Inc. is led by Steve Van Andel, Chairman, and Doug DeVos, President. Global sales for the Alticor group of companies, which include Amway, Access Business Group, LLC, Alticor Corporate Enterprises (ACE), and Amway Global (formerly Quixtar), reached $8.2 billion in fiscal 2008.
