AÉROPOSTALE, INC. UNVEILS ITS EIGHT ‘REAL TEENS’ WINNERS
Teen Retailer Awards Each Winner $5,000 College Scholarship and Will Feature Finalists in Fall Campaign
New York, N.Y., September 7, 2010 /PRNewswire/ — What do Channelview, TX; Costa Mesa, CA; and Rio, WI have in common? They’re home to the winners of teen retailer Aéropostale’s 2010 Real Teens Campaign, a nationwide online search for teenagers held earlier this year. “These eight remarkable young men and women define what it means to be a real teen,” says Scott Birnbaum, Senior Vice President of Marketing, Aéropostale, Inc. “They exude compassion and integrity while making a difference in their communities, all in unique ways. Aéropostale is excited to celebrate them and give them this once-in-a-lifetime opportunity.”
Collectively, this impressive roster of teens has helped to build a schoolhouse for underprivileged children in Africa, run the Los Angeles Marathon, gone on Mission trips to the Dominican Republic, and founded a non-profit organization to benefit children with life-threatening illnesses. But they also play saxophone in the school band, enjoy hanging out with friends and are making plans for college- just like any other teen. The group was selected not only for their accomplishments but also for their positive attitudes, genuine spirits and their relatable personalities.
The eight “Real Teens” to be featured in Aéropostale’s fall campaign are:
Calvin Canales, 18 of Rio, WI
Kaitlyn Chana, 19 of Altamonte Springs, FL
Trey Clanton, 17 of Rowlett, TX
Ashton Crowther, 17 of Channelview, TX
Kim Haycraft, 18 of Costa Mesa, CA
Zak Malamed, 16 of Great Neck, NY
Rebekah Romano, 17 of Mineral Buff, GA
Kelsey Rowe, 17 of Topeka, KS
Launched in March 2010, the Real Teens campaign gave teens between the ages of 13 – 19 the opportunity to create an online profile highlighting how they exhibit qualities of an everyday teenager at www.aeropostale.com/realteens. Nearly 6,000 teens entered and for two months these teens were voted on by their peers. The top 87 finalists were then judged by a panel of industry celebrities including Ann Shoket, Editor in Chief of Seventeen magazine; Paul Caine, Publisher of People magazine; and Nancy Lublin, Chief Executive Officer of DoSomething.org. The 8 Real Teens winners will each receive a $5,000 college scholarship and be featured in Aéropostale’s Fall 2010 marketing campaign.
Aéropostale will unveil the “Real Teens 2010” campaign on September 9th, 2010 in its retail stores across the country as well as online at www.aeropostale.com. Along with awarding each teen a $5,000 college scholarship, Aéropostale will also celebrate the young men and women by hosting parties for their friends and family at Aéropostale stores in their hometowns.
To learn more about the top eight and the “Real Teens 2010” contest, visit www.realteens2010.com.
About Aéropostale, Inc.
Aéropostale, Inc. is a mall-based, specialty retailer of casual apparel and accessories, principally targeting 14 to 17 year-old young women and men through its Aéropostale® stores and 7 to 12 year-old kids through its P.S. from Aéropostale® stores. The Company provides customers with a focused selection of high-quality, active-oriented, fashion and fashion basic merchandise at compelling values. Aéropostale® maintains control over its proprietary brands by designing, sourcing, marketing and selling all of its own merchandise. Aéropostale® products can only be purchased in its Aéropostale stores and online at www.aeropostale.com. P.S. from Aéropostale® products can be purchased in P.S. from Aéropostale® stores and online at www.ps4u.com. The Company currently operates 904 Aéropostale stores in 49 states and Puerto Rico, 47 Aéropostale stores in Canada and 38 P.S. from Aéropostale stores in 12 states.
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