ADIDAS UNVEILS TECHFIT FOOTBALL JERSEYS FOR NCAA TEAMS

New compression uniforms will maximize players’ speed and mobility

PORTLAND, Ore. — October 11, 2010 /PRNewswire/ — Today, adidas unveils its new TECHFIT compression football jerseys for seven NCAA teams including Michigan, Notre Dame, Tennessee, Cincinnati, UCLA, Texas A&M and Louisville. Featuring a ground-breaking compression fit and weighing 30 percent lighter than standard football jerseys, the adidas TECHFIT jersey will help players be lighter and faster on the field. Teams will wear the new jerseys this season.

“The new TECHFIT jersey design will make old jerseys obsolete,” said Mark Daniels, director of football and team sports for adidas. “adidas is changing the game with this revolutionary jersey construction and compression fit because we know the right gear can make a difference during a split second play. Less material and a tighter fit means the jersey is harder to grab and you can’t tackle what you can’t grab. College football is more competitive than ever before and teams need every advantage they can get on the field.”

The new TECHFIT jersey is a complete reconstruction of the standard uniform with multiple innovations to reduce the weight of the jersey by 30 percent. These technologies include a streamlined fit, new fabric, reduced seams and an ultra lightweight name and numbering system. In addition, the adidas TECHFIT jersey keeps players cool with integrated ventilation zones and moisture management fabric. Reduced seams and a restriction-free, high-stretch collar design increases range of motion to support player agility and speed.

adidas designs and develops high-performance and lightweight football cleats, apparel and accessories for some of the greatest players and teams in the game including Reggie Bush of the Super Bowl Champion New Orleans Saints, Mario Williams of the Houston Texans, C.J. Spiller of the Buffalo Bills and Eric Berry of the Kansas City Chiefs and is the official uniform and apparel provider for more than 70 collegiate football programs.

About adidas

adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport.

For more information visit www.adidas.com/football or contact:

Paul Jackiewicz
adidas PR
212.271.7575
Michael Ehrlich
Hill & Knowlton/adidas
310.633.9442