Stork To Deliver 'Bundle' of Joy 'Labor' Day Weekend:
CMT Seeks Mother of $50,000 'Delivery' to Help
Celebrate Foxworthy's 'New Baby' Arrival Friday (9/1/06)

Nationwide Search Launched For 'First Mother' of Jeff's 'New Baby'

NASHVILLE, TN (August 14, 2006) - Expecting a baby around 'Labor' Day Weekend? Know someone who is? That bouncing baby boy or girl could mean big bucks if you can "deliver!"

In celebration of Jeff Foxworthy's "new baby," his new CMT sketch comedy television show FOXWORTHY'S BIG NIGHT OUT, CMT is awarding $50,000 for a BIG NIGHT OUT to the mother of the first baby born in America during the premiere of the show at 8:30 pm ET* on Friday, September 1, 2006. As part of FOXWORTHY'S BIG NIGHT OUT on CMT Baby Bounty cash giveaway, CMT will also award an additional $55,000 - $5,000 each week - to the mother of the first baby born in America during the premiere of the 11 subsequent new episodes of FOXWORTHY'S BIG NIGHT OUT airing Fridays at 8:30 pm ET* on CMT.

"$50,000 for a BIG NIGHT OUT on CMT is a big, fun way to celebrate two great arrivals this Labor Day weekend - a new baby and the premiere of Jeff's 'new baby,' FOXWORTHY'S BIG NIGHT OUT," says Andy Holeman, vice president of consumer marketing, CMT. "With eight babies born every minute in this country, it's likely that a baby will be born the exact minute that the new series premieres Friday night, September 1. Then, the new Mother can start to plan her BIG NIGHT OUT."

To find the mom who is giving birth as the new CMT show FOXWORTHY'S BIG NIGHT OUT hits the airwaves, CMT is launching a massive search campaign that includes:

• Alerting nearly 4,000 hospital delivery rooms across America
• Offering a $1,000 Baby Bounty to the first person to identify the mother of the $50,000 for a BIG NIGHT OUT on CMT 'new baby'
• Alerting radio and TV stations across America to check with their local hospitals
• Placing display classified ads in national magazines seeking the identify the mother of the 'new baby'
• Running millions of ads on websites visited by expecting moms and baby doctors
• Airing audio and video podcast story alerts via iTunes, CMT URGE and CMT LOADED
• Creating a website, foxworthy.cmt.com, for updates on the "$50,000 for a BIG NIGHT OUT on CMT 'new baby'" search
• Offering text messages, blog content and an RSS feed for Baby Bounty updates
• Sending FOXWORTHY'S BIG NIGHT OUT cigars/"new baby" "birth" announcements to media
• Setting up a team of 'big babies' to reply to expecting mom questions about FOXWORTHY'S BIG NIGHT OUT on CMT Baby Bounty cash giveaway (bigbabies@greattv.com)
• Providing a 42" flat screen HDTV to the hospital where the $50,000 for a BIG NIGHT OUT on CMT 'new baby' is born (so staff can watch FOXWORTHY'S BIG NIGHT OUT on CMT when they are not delivering babies)

To be eligible for the $50,000 for a BIG NIGHT OUT on CMT, the mother of the baby born at 8:30 pm ET* on Friday, September 1, 2006 must submit an entry form (available at foxworthy.cmt.com and at CMT CROSS COUNTRY mobile marketing vehicle events) to the address on the entry form.

If there is more than one birth at 8:30 pm ET,* a random drawing will be conducted. If there are no babies born at 8:30 pm ET,* then the mother of the first baby born after 8:30 pm ET* will receive the cash for a BIG NIGHT OUT on CMT. Official Rules are available at foxworthy.cmt.com.

In addition to the $50,000 for a BIG NIGHT OUT on CMT, the mother of the baby born at 8:30 pm ET* Friday, October 13, 2006, will be recognized by CMT as the honorary mother of the 300,000,000th American in the United States.

Comedian Jeff Foxworthy heads out on a new adventure with a whole new cast of friends and special guests in the signature CMT sketch comedy series, FOXWORTHY'S BIG NIGHT OUT. Each week a different country artist joins Foxworthy for the ultimate in country comedy and live musical performances, with Kenny Rogers kicking off the premiere episode. Country stars Trace Adkins, Billy Currington, Sara Evans, Pat Green, Jack Ingram, Montgomery Gentry, Joe Nichols, Blake Shelton, The Warren Brothers, Hank Williams Jr. and The Wreckers all test their comedic chops by appearing in sketches with Jeff and his amazing cast of improvisators. Mixing the traditional TV monologue with sketches, audience participation, and some of the best musical performances that the world of country music has to offer, FOXWORTHY'S BIG NIGHT OUT is a half-hour of hilarity that the whole family can enjoy.

Jeff Foxworthy is the largest selling comedy-recording artist in history, a multiple Grammy Award nominee, and the best selling author of 20 books. He starred in and executive produced the television series "Blue Collar TV," which he also created. The television show came about due to the success of Blue Collar Comedy Tour: The Movie, which has sold more than four million units. The sequel, Blue Collar Comedy Tour Rides Again, has exceeded 3.6 million units in sales. Foxworthy was nominated as CMA "Broadcast Personality of the Year" for his syndicated weekly top 25 country music countdown radio show, The Foxworthy Countdown, which is carried in more than 220 markets across the United States.

Concept development and execution of FOXWORTHY'S BIG NIGHT OUT on CMT Baby Bounty Sweepstakes handled by GREAT!, the Atlanta-based promotion agency of record for CMT.

CMT, America's No. 1 country music network, carries original programming, specials, and live concerts and events, as well as a mix of videos by established country music artists and new cutting-edge acts, including world premiere exclusive videos. Founded March 6, 1983, CMT, owned and operated by MTV Networks, reaches 83 million households in the United States. Go to country music's biggest web site at www.CMT.com.

*8:30 pm ET o 7:30 pm CT o 9:30 pm MT o 8:30 pm PT

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