FREE NEW MOBILE APP FOR ECZEMA

Story Summary

THIS REPORT BROUGHT TO YOU BY BAYER HEALTHCARE.

BAYER HEALTHCARE'S DERMATOLOGY UNIT HAS ANNOUNCED THE LAUNCH OF A FREE NEW APP FOR PATIENTS AND PARENTS DEALING WITH ECZEMA. ECZEMA IS A COMMON CONDITION WHERE SKIN BECOMES ITCHY, RED OR IRRITATED. IT AFFECTS BETWEEN 10 AND 20 PERCENT OF INFANTS AND CHILDREN.

PATIENTS AND PARENTS WILL BE ABLE TO USE THE ECZEMA APP TO FIND INFORMATION ON CAUSES, SYMPTOMS AND TREATMENT OPTIONS, AND TO TAKE PHOTOS OF FLARE-UPS TO SHARE WITH THEIR HEALTH CARE PROVIDER. THE APP OFFERS CONTENT TAILORED FOR VARIOUS AGE GROUPS OF PATIENTS.

DR. LAWRENCE EICHENFIELD, CHIEF OF PEDIATRIC AND ADOLESCENT DERMATOLOGY AT RADY CHILDREN'S HOSPITAL, SAN DIEGO:

"Pediatric eczema is often a challenge for moms – especially new moms – because they may feel uninformed and helpless. This app would be a supportive tool they can use with their child's doctor to better manage the eczema and make informed decisions."

THE ECZEMA APP IS AVAILABLE AS A FREE DOWNLOAD ON MULTIPLE MOBILE DEVICES INCLUDING IPHONES, THE IPOD TOUCH AND ANDROID. VISIT THEECZEMAAPP.COM FOR MORE.

I'M GARY NEWMAN.

AUDIO PROVIDED BY: "BAYER"

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