COMCAST LAUNCHES MISSING KIDS ON DEMAND AND ONLINE TO SUPPORT THE EFFORTS OF THE NATIONAL CENTER FOR MISSING & EXPLOITED CHILDREN

Story Summary

THIS IS A MULTIVU SPECIAL REPORT BROUGHT TO YOU BY COMCAST.

NEARLY EIGHT HUNDRED THOUSAND CHILDREN GO MISSING IN THE UNITED STATES EACH YEAR.

COMCAST IS PARTNERING WITH THE NATIONAL CENTER FOR MISSING & EXPLOITED CHILDREN®, TO LAUNCH MISSING KIDS ON DEMAND AND ONLINE, THE FIRST EVER PUBLIC SERVICE INITIATIVE THAT BRINGS INFORMATION ABOUT MISSING KIDS TO VIEWERS ACROSS THE UNITED STATES.

PRESIDENT AND CEO OF THE NATIONAL CENTER FOR MISSING & EXPLOITED CHILDREN®, ERNIE ALLEN:

"Comcast Missing Kids On Demand gives viewers at home a way to watch profiles of missing children, so they can support law enforcement and the National Center for Missing and Exploited Children."

MISSING KIDS WILL FEATURE 20 PROFILES OF MISSING KIDS FROM AROUND THE COUNTRY WITH TEN FRESH PROFILES INTERCHANGED MONTHLY. THE VIDEO PROFILES WILL RUN ABOUT TWO MINUTES IN LENGTH AND WILL PROVIDE INFORMATION TO VIEWERS ON HOW TO REPORT ANY TIPS ON MISSING KIDS CASES. PROFILES CAN ALSO BE VIEWED ONLINE AT XFINITY.COM/NEWS/MISSINGKIDS.

FOR MORE INFORMATION, VISIT COMCAST.COM AND MISSINGKIDS.COM

I'M DANIELLE ADDAIR.