COCA-COLA UNVEILS LATEST PRODUCT

Coca-Cola Sleek, New, 90-Calorie Mini Can is Part of Effort to Help People Manage Calories in their Diets

Story Summary:

Today, Coca-Cola unveiled a smaller and sleeker version of its classic Coke can. The new 7.5 ounce can is shorter and slimmer than its predecessor and contains 90-calories total of the carbonated beverage. The Coca-Cola 90-calorie mini cans were created to provide consumers with a better way to manage their calories and will be sold in eight-packs.

The new product announcement follows Coca-Cola's recent global commitment to put the calories on the front-of-package on nearly all its products. It also follows the announcement of a new partnership with the Healthy Weight Commitment Foundation, which advocates a common-sense approach to helping reduce obesity by 2015.

The new packaging is set to roll out in Washington, D.C. and New York City beginning December 2009. The rollout will expand to the rest of the country and be well underway by March 2010. For more visit: www.thecoca-colacompany.com

Soundbites

• Jan Tilley, Registered Dietitian, Jan Tilley & Associates, Inc.
• About the Talent: Jan Tilley regularly consults for food and beverage companies

B-Roll Includes

• Manufacturing and product shots

VIDEO PROVIDED BY: "The Coca-Cola Company"