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Anheuser-Busch, Reigning Champion of USA TODAY'S Super Bowl Ad Meter, Goes for Ninth Straight Win!
Story Summary:When Super Bowl XLI airs across the country on February 4th, millions of Americans will be tuning in for the game...and the commercials. For the last eight years, Anheuser-Busch has topped USA TODAY's Ad Meter list, and this year they're going for their record ninth straight win.
The results are based on volunteers who chart their second-by-second reactions to national Super Bowl commercials. Volunteers use hand-held meters to register how much they liked or disliked an ad while a computer averages the scores continuously.
PREVIOUS WINNERS:
2006 - Anheuser-Busch: Secret refrigerator stocked with Bud Light -- 8.39
2005 - Anheuser-Busch: Pilot Jumps from Plane to Catch Bud Light – 8.65
2004 - Anheuser-Busch: Dogs Fetch Bud Light – 9.04
2003 - Anheuser-Busch: Replay - 8.99
2002 - Anheuser-Busch: Satin Sheets - 9.11
2001 - Anheuser-Busch: Cedric's dream date - 8.63
2000 - Anheuser-Busch: Rex the Dog recalls his worst day - 8.09
1999 - Anheuser-Busch: Separated at Birth - 8.01
1998 - Pepsi: Flying Geese - 9.08
1997 - Pepsi: Dancing bears - 8.22
1996 - Pepsi: On security camera, Coke driver nabs Pepsi - 9.42 Soundbites- Bruce Horovitz, USA TODAY, Advertising/Marketing Reporter
- Man on Street Interviews discussing favorite ads
B-Roll Includes- Ad Meter participants watching the Super Bowl commercials and using their hand held meters to record reactions
VIDEO PROVIDED BY: "USA TODAY" FOR MORE INFORMATION, PLEASE CALL:
MultiVu Media Relations, 1-800-653-5313 EXT. 3
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