NIKE CAMPAIGN PROVES "FOOTBALL IS EVERYTHING"

All-Star Cast Includes Vick, Urlacher, Tomlinson, Polamalu and Leinart with Don Shula, Jimmy Johnson, Deion Sanders, Steve Young, Lee Corso, Urban Meyer and Marlin Briscoe

Story Summary:

The life of the high school student athlete, particularly each Fall when the air turns crisp and stadium lights dot the horizon on Friday nights, football is everything. That’s the message and the name of a new commercial from Nike, "Football Is Everything." The setting of the new ad is a fictional high school, Briscoe High.

In the new spot, a follow up to a day-in-the-life of a fictional Briscoe High football player going through preseason two-a-days, the season is kicking off and our student-athlete is grinding through a day of classes leading up to a Friday night game under the lights. His all-star classmates and teammates include professional football greats Michael Vick (Atlanta), LaDainian Tomlinson (San Diego), Brian Urlacher (Chicago), Troy Polamalu (Pittsburgh), and Matt Leinart (Arizona).

The new spot debuts with an extended 90-second version on NBC ‘s broadcast of the kick-off of the new professional season on Thursday, September 7. A 60-second and a 30-second version will air nationally on general sports and in-game programming. All three versions will air on nikegridiron.com beginning Friday, September 8. A print treatment of the stars from Briscoe High will also run in major sports publications including Sports Illustrated, ESPN the Magazine and The Sporting News.

Soundbites

• Jimmy Johnson, Veteran championship coach and football broadcast analyst
• Michael Vick, Professional quarterback (Atlanta)
• LaDainian Tomlinson, Professional running back (San Diego)
• Brian Urlacher, Professional linebacker (Chicago)

B-Roll Includes

• ***"Football Is Everything" Spot**“PUSH” Spot**Behind the Scenes***

VIDEO PROVIDED BY: "NIKE"