Cpsc Reports Pool Drowning Deaths Often Occur Quickly, Quietly, Without Screaming and Splashing

Story Summary:

As Memorial Day Weekend approaches and many people open their pools for the summer, the U.S. Consumer Product Safety Commission (CPSC) is warning about the danger of residential pools to young children. The agency is unveiling a television public service announcement to alert parents and caregivers to what the drowning of a young child really sounds like.

CPSC reports there are about 260 drowning deaths of children younger than 5 each year in swimming pools, and, on average, an estimated 2,725 children are treated annually in hospital emergency rooms for pool submersion injuries – mostly in residential pools. CPSC strongly advises that parents use layers of protection like fences and door alarms to prevent their children from becoming a drowning victim. For more information, visit www.cpsc.gov.

Soundbites

• Acting Chairman Nancy Nord, U.S Consumer Product Safety Commission
• Arlene Flecha, Comision para la Seguridad de los Productos de Consumo de los Estados Unidos

B-Roll Includes

• In-ground, above ground, and inflatable pools
• Shots of the layers of protection needed
• Demonstration on pool drain dangers
• Footage of children playing in and around the pools.

VIDEO PROVIDED BY: "The U.S. Consumer Product Safety Commission"