KRISPY KREME OPENS FIRST STORE IN EUROPE

The Hot Light is on in Harrods - Central London

Background

Krispy Kreme Doughnuts, Inc. today opens its first store in Europe. Located in Harrods, London's world-renowned department store, this marks the company's second store outside North America. Doors will be open to the public at 9:00 a.m. on October 3, and will serve London's first-ever Krispy Kreme Hot Original Glazed Doughnuts, as well as 14 additional varieties, the company's signature coffees, and an extended beverage line.

The store will have its own designated street entrance, and will begin serving at 7:00 a.m. daily. It will feature Krispy Kreme's doughnut-making theatre, along with the "Hot Doughnuts Now" sign, which announces to customers when Krispy Kreme's signature Hot Original Glazed Doughnuts are being made.

Having just experienced great success in Australia, Krispy Kreme will continue their international expansion, with plans of opening 24 additional Krispy Kreme stores throughout the United Kingdom and the Republic of Ireland over the next 5 years.

Krispy Kreme is a leading branded specialty retailer of premium quality doughnuts. The company currently operates more than 315 stores in 41 U.S. States, Canada, Australia and the United Kingdom. An estimated 7.5 million Krispy Kreme doughnuts are made every day, and more than 2.7 billion are produced each year.

Interview

• MOS Consumer Comments
• Don Henshall, Managing Director, Krispy Kreme, United Kingdom
• Scott Livengood, Chairman, President and CEO, Krispy Kreme Doughnuts, Inc.

VIDEO PROVIDED BY: Krispy Kreme Doughnuts, Inc.